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Marshall Davis Brown Jr: Four Reasons Social Media is Important for All Businesses

Thursday, February 14, 2013

Four Reasons Social Media is Important for All Businesses

If you run a business and haven't yet integrated into the internet world, you're probably one of the few in your discipline. Having a good web developer on your team can make a world of difference – after all, phone books are becoming obsolete and prospective customers are finding businesses through the web more and more frequently these days. But having social media is one way to take things a step further. Everyone from lawyers like Marshall Davis Brown in TX to large corporations like Target use Facebook, Twitter, FourSquare, and more to connect with their customers. Here's why:

Make it Easier to Find You
Social media is localized when it comes to searching, so if someone is looking for a business nearby, whether it's a lawyer or a pizza shop, they'll be able to find what's local on social media. If a person's friend uses these local businesses and decides to 'tag' them, talk about them, or simply 'follow' them on social media, that person will be exposed to the name through their connection. It's a great way to take advantage of modern-day word-of-mouth.

Interact with Clients
Your Facebook wall, Twitter account, Yelp! page and more make it easy for customers to review their experience with a product or service, whether it's good or bad. This gives you the opportunity to respond to them publicly so that others can see that the business cares about what its customers think. It also works well as a suggestion box, and you can even ask your customers what they'd like to see from you!

Some social media sites let you promote yourself to targeted customers, whether you're targeting locally or targeting users who are likely to search for relevant key terms. This counteracts the dated "megaphone" approach – you're actually reaching an audience who is likely to be interested, rather than just shouting into a crowd of people who may or may not care.

Assess Competition
If you've got a social media account, you can easily find the accounts of other businesses in your field. This way, you can keep tabs on what they're doing as well – what the customers are liking/disliking from them, what specials they're running, how they're choosing to advertise, which search terms they are optimizing their company for, and more.


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